Content Strategy

What is Content Strategy?

Content strategy may fall under the purview of marketing (namely, content marketing) or it may be elevated to a wide-spanning corporate role. While the approaches to content and content strategy will differ for B2C marketers and B2B marketers, a baseline understanding of what we mean when we talk about content strategy is industry-agnostic.

If you’re reading this, you likely are involved with content creation. The purpose of this article is to round out your knowledge of a content strategy through examples, so that you can take a more strategic role within your organization.

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